WEEK 1 UGC CREATOR BRIEF

THEME: NEW PLAYER MARKET ECONOMY

🗓 Feb 1 – Feb 9

🎥 Platform: YouTube&Tiktok&Tiktok (Long-form)

🌍 Language: English / Thai / Russian

🎯 CORE MISSION

Teach the “Trader’s Mindset”—how to maximize profit by mastering Information, Efficiency, and Decision gaps. Help beginners earn more, not just play more.

Key Rule: Don’t just show your skill. Show how to avoid common, costly mistakes.

✅ QUALIFICATION CHECKLIST

Your video MUST meet ALL of these criteria:

CRITERIA WE LOOK FOR (✅) WE AVOID (❌)
Content Quality Clear “Wrong vs. Right” demos. Actionable steps. Beginner-friendly pace. Dry feature lists. Unfocused, fast-paced commentary.
Topic Match Focus on cost, profit, efficiency for beginners. Strong Week 1 theme fit. High-skill “flexing” with weak link to core economics.
Structure & Clarity Clear pain point hook, logical flow, strong summary/Call-to-Action. Unstructured raw gameplay. No clear intro or conclusion.
Technical Specs Length: ≥3 min. Audio/Subs: Clear explanation via voice or captions. Music-only footage. Unedited full-match recordings.

💡 CONTENT DIRECTIONS (Choose 1 or Combine)

Focus: Create educational, copy-able tutorials.

1️⃣ MARKET ECONOMY (Recommended)

● Goal: Turn identical loot into higher profit.

● Explain: Common selling mistakes, how to read market prices, a framework for Sell/Keep/Dismantle decisions.

● Title Example: “Stop Selling Wrong: A Beginner’s Flipping Guide to 2x Profit.”

2️⃣ LOOT VALUE GUIDE

● Goal: Optimize backpack space for maximum value per raid.

● Include: “Pick This, Skip That” for 5+ specific items. “Bad Haul vs. Good Haul” comparison.